Sponsorship examples
Four ways to reach local families. Every example below uses a made-up placeholder business ("Your Business Here"). Exact file requirements are on the specs page.
1. Featured Pick (Top picks)
Mockup: Top picks on a city page
Fall Festival at the Park
Sat–Sun · Free
Ages 3–5Ages 6–10Your Business Here: Family Pumpkin Workshop
Paint a pumpkin, sip cider, take home a mini gourd. Sat 10am–2pm.
Ages 3–10$15 per childScience Museum Halloween Lab
Sat · Included with admission
Ages 6–10- Placement
- A card in "Top picks this weekend" on one city's page, styled like the other picks and always labeled Sponsored. Max 2 per city per week.
- Duration
- One full week, Monday through Sunday: it goes live with our Monday refresh and stays up through Sunday night, for an event or offer happening that week or weekend.
- Booking
- Book and upload your details by Wednesday 5 PM ET the week before your spot runs (for example, by Wed Nov 18 for the week of Nov 23). We use the rest of the week to build your spot and send you a preview to review.
- Labeling
- "Sponsored" tag on the card and a highlighted border; the link goes straight to your page.
- After
- A short click report (views of the page and clicks to your link) the following week.
- Editorial independence
- Featured Picks are added on top of our picks; they never replace or reorder our other listings.
2. "Presented by" (city page + email header)
Mockup: city page header band
Things to do with kids in Your City this weekend
Nov 27–29 · 90 events · 60 freeMockup: weekly email header
- Placement
- Your logo and a short tagline in the header band of all of one city's event pages and in the header of that city's weekly email.
- Duration
- Any 4 consecutive weeks starting on a Monday, or a full calendar month, same price. Exclusive: one presenting sponsor per city at a time.
- Labeling
- Always reads "Presented by"; the logo links to your site.
- After
- Monthly click report (logo clicks from the site and the emails).
- Editorial independence
- The presenting sponsor has no say over which events appear or how they're ranked.
3. Weekly email sponsor block
Mockup: Thursday email
Top pick: Fall Festival at the Park
Hayrides, face painting and a pumpkin patch. Sat–Sun, free.
Rainy-day backup: Science Museum Halloween Lab
Hands-on spooky experiments, included with admission.
Weekend art classes at Your Business Here
Drop-in painting for ages 4–10, all supplies included. First class half off for Family Weekend Guide readers.
Book a classFree: Library family story time
Saturday 10:30am at three branches.
- Placement
- One block in the body of a city's Thursday email, between editorial picks.
- Duration
- One week (that week's Thursday email) or one calendar month (every Thursday email that month); one sponsor per city per email.
- Labeling
- Clearly marked "Sponsored" with a highlighted border.
- After
- Click report for your link after each send.
- Editorial independence
- The rest of the email is chosen exactly as usual; sponsors don't influence it.
4. Welcome email sponsor block
Mockup: welcome email
You're in!
Thanks for joining the Your City list. You'll get our hand-picked family weekend plans every Thursday.
Weekend art classes at Your Business Here
Drop-in painting for ages 4–10, all supplies included.
Book a class- Placement
- One block in the welcome email that every new subscriber in your city gets.
- Duration
- Any 4 consecutive weeks starting on a Monday, or a full calendar month, same price. Exclusive: one welcome email sponsor per city at a time.
- Labeling
- Clearly marked "Sponsored" with a highlighted border.
- After
- Monthly click report for your link.
Feature my business See file specs and deadlines →
National brand? See national sponsorships. Questions? service@familyweekendguide.com