Media kit
Reach local families while they're deciding what to do this weekend.
Who we reachPlacements & ratesHow booking worksContactDownload PDF
Who we reach
Family Weekend Guide is a free weekly guide to kid-friendly weekend plans, city by city. Parents come to us to answer one question: what should we do with the kids this weekend? We list festivals, farms, shows, museums and free library programs, each tagged by age (0–2, 3–5, 6–10, 11+), area, cost and rainy-day friendliness, and every listing links to its original source. Parents can also get a free picks email for their city every Thursday.
Both counts come from our current listings. The first covers the events and programs running Nov 13 – Dec 13 on our 83 city guides; a recurring event is counted once per city. The second counts only the listings for the coming weekend, so it is smaller. The sponsor pages use the same weekend number.
Audience numbers: We're a new guide in our launch season, so we'll begin publishing audience numbers in January 2027. Ask us anytime for current figures, and every sponsor gets a click report.
Placements & rates
As a new site, we're offering introductory prices: book by Dec 31, 2026 for spots running through Mar 31, 2027, and the price you book is always honored. Local Presenting sponsors get one free email perk: one month of the Welcome Email Sponsor spot or the Weekly Events Email, your choice. It runs on the first month of your run when that spot is open, and the booking box shows the exact dates. Multi-city Presenting with 5 or more cities gets one free email perk in one city you choose, on the same terms. Available in cities across all 50 states and DC. Multi-city and national options are on the National Sponsorships page. Full details and layouts are on the Feature my business page.
Featured Sponsor
Your own card in "Top picks this weekend" on one city's guide, labeled Sponsored.
$25 / week (Mon–Sun)
$75 / 4 consecutive weeks
- Photo, headline, short description, days and hours, address and your link
- Max 2 per city per week
- Click report afterward
Presenting Sponsor
"Presented by" your logo on all of one city's event pages and in the header of that city's weekly email.
$100 / month or 4 weeks
- Any 4 consecutive weeks from a Monday, or a full calendar month
- Exclusive: one presenting sponsor per city at a time
- Local Presenting includes one free email perk: one month of the Welcome Email Sponsor spot or the Weekly Events Email, your choice, on the dates shown in the booking box (the first month of your run when that spot is open). Multi-city Presenting with 5 or more cities gets one free email perk in one city you choose.
- Click report for each run
Weekly Events Email
A sponsor block in a city's Thursday picks email.
$10 / week
$30 / month
- One sponsor per city per email
- Click report after each send
Welcome Email Sponsor
A sponsor block in the welcome email every new subscriber in a city gets.
$30 / month or 4 weeks
- Exclusive: one sponsor per city at a time
- Click report for each run
Sponsorship never changes which events we list or how we rank them. We may decline anything that isn't a good fit for families.
How booking works
- Request your dates by booking on our site: pick your city and dates and pay securely.
- Upload your details. After you pay, you'll set a password to create your sponsor account. Then upload your photo and text anytime before the deadline, with a live preview on desktop and phone. Nothing goes live until we review it and confirm with you.
- Go live. Featured spots run Monday–Sunday, starting with our Monday refresh: book and upload your details by Wednesday 5 PM ET the week before. Presenting sponsors upload their logo, tagline and link at least 5 business days before their run starts.
- See results in your click report. Full refund, minus the card processing fee, if you cancel 14 or more days before your start; see our change and refund policy.
Photo and text specs: Featured Sponsor · all placements · examples
Contact
Questions, current figures or a custom package? Email service@familyweekendguide.com.